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23A: Your venture's unfair advantage

1.     Trilingual : I am fluent in Spanish, French, and English. ·         Valuable: substantially valuable. My communication limits are expanded by speaking three languages. ·         Rare: this is relatively rare. Only around 13% of the population are trilingual. ·         Inimitable : this human capital can be imitated, but it will take time and discipline to achieve such result. ·         Non-substitutable: people could learn different languages and become trilingual, but each language is unique and hence non-substitutable. 2.        Lack of competition: what makes this venture unique and special is the lack of competition which allows me to serve customers better ·         Valuable: extremely valuable. It allows me to provide a unique service ·  ...

21A: Reading reflection No. 2

Book: How to fail at almost everything and still wing big—Scott Adams ·        What was the general theme or argument of the book? o    The general theme of this book was to learn from failures throughout your life. Those failures will make you wiser and stronger which will lead you, ultimately, to win big. To achieve such success, Scott mentions that you must have a system, flexible schedule, and focus on your personal energy. ·        How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? o    This book and this class enable me to comprehend the value of a system. Scott states that your life should be based on a system instead of a goal. A system will provide you with a process to operate on a daily basis. Similarly, this class taught me that to be able to have a successful business, you must have a system that will assist you to reach your objectives. Such ...

20A: Growing your Social Capital

Domain Expert: 1.      Kristen Arthur is a pharmacist at Publix. She studied at the University of Florida and lives right outside of Gainesville. 2.        Kristen Arthur is the domain expert because she knows a lot of medicine and how long it takes to do various prescriptions. 3.       I found Kristen because I also work at Publix which facilitated to communicate with her. 4.      Kristen did me a favor by providing information, but I don’t think she expects anything in return since it was just a short conversation. 5.      Including Kristen in my network will allow me to exploit an opportunity because she could inform her clients about my service which would allow me to reach more customers. Market Expert: 1.      Madison Hill is a grocery deliverer who is a student at Santa Fe College. 2.      Madison is the market expe...

19A: Idea Napkin No. 2

You:  I am Nicolas Zafra and I am a junior at the University of Florida pursuing a major in business management with a specialization in economics, finance, and marketing in agribusiness. I enjoy the challenge of analyzing the symptoms, identifying what is wrong, and finding the solution. My aspiration is to start a business, preferably in the food industry. Specifically, regarding my business concept, I see my business opportunity as a challenge to understand the concept of starting a business and finding the solution to perfect a business idea. If I were to start it, it would play a major role in my life since it will require my full devoted attention. What am I offering to customers:  convenience and efficiency when it comes to medicine and prescriptions. A mobile pharmacy will allow customers to order their medicine online. They must fill out the required information and a delivery driver will bring their medicine or prescription right to their door. Who are you offer...

17A: Elevator Pitch No.2

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Reflection on feedback: Unfortunately, I did not get feedback from my group, but I realized some issues that were wrong with my first elevator pitch based on lectures. first, I mentioned my name which I should have not. Second, I added a price to my business idea. Realistically, my business idea would between $5 to $20 depending on various factors. These 2 changes, in my opinion, made my elevator pitch 2 better. 

18A: Create A Customer Avatar

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Prototypical Customer : James James is 75 years old and has lived all his life in Gainesville, Florida. James went to the University of Florida and studied business management in which he graduated as a Magna Cum Laude in 1973. James retired 10 years ago and lives with his wife, Elizabeth, in the suburbs of Gainesville. James wakes up at 5:00 am to read the news, make his cup of coffee, and watch the sunrise. Moreover, James likes to take his two golden retrievers for a walk with his wife during the evenings. James has two daughters which live out of state. He has no family members that live in the Gainesville area because he has a very small family. Last month, James felt down the stairs and dislocated his right shoulder. As a result, he must go to therapies and take some prescription for a month to alleviate the pain since his bones are already extremely weak. Therefore, he has to go to the pharmacy to buy his prescription every week.  James lives 20 minutes away fro...