9A: Testing the Hypothesis

 Mobile Pharmacy was my opportunity belief.

Who:  Although numerous individuals might need the service of transporting their medicine from pharmacies to their doorstep with only a touch on their smartphones, some people may find it inconvenient and unnecessary. These individuals could include young, energized, and with a leisure life. Other people perhaps might find it worthless to pay a little extra for their medicine or prescriptions to be delivered. As a result, I conducted five interviews with individuals that do not have the need of a mobile pharmacy.

• ·         Interview 1: I decided to go to CVS to do a couple of interviews and buy some milk. I was able to speak to an older lady that was shopping around. I told her about my opportunity belief and what she thought about it. She paused for a minute to think about it and told me that although she might use it, she wouldn’t trust people to handle her medicine and prescription other than pharmacists. Maybe she was concerned and paranoid that someone would try use her medicine in a malevolent way.
• ·         Interview 2:  My second interview was to a middle-age person that was shopping at CVS as well. I mentioned my idea to him and he found it inconvenient. He told me that he lives right around the corner therefore he thought it was unnecessary for him to spend extra money for this service.
• ·         Interview 3: I decided to go to Walgreens since it was right around the corner. I interviewed someone who apparently looked sick. I approached him and told him about my opportunity belief and what he thought about it. He told me that he wouldn’t really use it at all. He told me that he could just drive to a pharmacy and save a couple of dollars. This individual, though, appeared to be in his 20’s.
• ·         Interview 4: I decided to interview a cashier at Walgreens and told him about my idea. He mentioned that he wouldn’t really ever use it at all since he’s always working. He also stated that he doesn’t think a lot of people would buy it since customers just purchase one or two drugs that are not that expensive. He thought people wouldn’t spend an extra 30% of their purchase price to be delivered.
• ·         Interview 5: My last interview was conducted while I was working at Publix and saw one of the customers that had a prescription. I told her about my opportunity belief and what she thought about it. She said that she really wouldn’t use that service since she just could come to Publix to do grocery shopping and at the same time grab her prescriptions.

What: I believe the need of having your medicine and prescriptions delivered does not differ from other delivery needs such as pizza or grocery deliveries. Deliveries provide convenience and save substantial time to people who might not have a lot of it. The only point that my unmet need differs from another need might be the total price of the purchases since medicine might not even cost you more than $20.

Why: an underlying cause that the outsiders’ need might be price since some individuals may not want to spend an extra 20%-40% of their medicine price only for it to be delivered.

Inside Boundary	Outside Boundary
Who: middle to high income Baby Boomers	Who: Young, energized, and with lots of leisure
What: delivery convenience	What:  extra 20%-40% of total purchase
Why: convenience by saving time	Why: might find it unnecessary to pay extra for delivery.