Prototypical Customer : James James is 75 years old and has lived all his life in Gainesville, Florida. James went to the University of Florida and studied business management in which he graduated as a Magna Cum Laude in 1973. James retired 10 years ago and lives with his wife, Elizabeth, in the suburbs of Gainesville. James wakes up at 5:00 am to read the news, make his cup of coffee, and watch the sunrise. Moreover, James likes to take his two golden retrievers for a walk with his wife during the evenings. James has two daughters which live out of state. He has no family members that live in the Gainesville area because he has a very small family. Last month, James felt down the stairs and dislocated his right shoulder. As a result, he must go to therapies and take some prescription for a month to alleviate the pain since his bones are already extremely weak. Therefore, he has to go to the pharmacy to buy his prescription every week. James lives 20 minutes away fro...