12A: Finding buyer behavior N.1

1). Segment: Baby Boomers who are 70 years or older.

2). Interviews:

·        The first person I interviewed was my grandmother which is 70 years old. I mentioned to her my idea and asked her in which situation does she thinks she would use this service. [3] She told me whenever she’s sick or does not have the time to go to the pharmacy. [4] I told her what she does whenever she’s sick and she emphasized that she searches on google (although she’s not very good at it) what symptoms does she has and then drive to the pharmacy as soon as possible.

·        I decided to go to Walgreen around 5:30 pm since it’s rush time and people are in stuck in traffic. At Walgreens, I interviewed an older gentleman who was in the pharmacy section. I told him my business idea and asked him in what situation would he needed the most. [3] Immediately he told me how he hated traffic and how he spent 26 minutes driving just to get to Walgreens. He stated that he’s too old to be going to places all the time and that he just wanted to stay home.[4] I mentioned to him how he would find a solution coming to the pharmacy during rush hours and he told me that he usually comes early in the morning but that day he didn’t because he was with his grandson in the morning and afternoon.

·        My last interview was with another older gentleman who was at Walgreens buying some medicine. [3]I explained him my business idea and what he thought about it and what would be the situation he is more likely to use it and he mentioned that whenever he is indisposed and does not want to leave his house. He mentioned that he’s getting older and it’s difficult for him to even to the pharmacy. he mentioned that his daughter is the one who usually buy him his groceries medicine and other things. [4] I asked him what he does when doesn’t have his daughter available and he mentioned that he just comes to the pharmacy but that he doesn’t have the energy to be moving around all the time.

5) Findings in my research: what I learned from these interviews is that my business idea is most needed when customers are sick or indisposed to even drive to the pharmacy. In addition, I found out that potential customers would pay a little extra money for their products to be delivery just to avoid traffic.

6). Conclusions: In this specific segment, I found out that my business idea is needed the most when individuals are sick or trying to avoid traffic. Furthermore, I found out that people would pay for convenience and efficiency since time is a limited source for all of us.