19A: Idea Napkin No. 2

You: I am Nicolas Zafra and I am a junior at the University of Florida pursuing a major in business management with a specialization in economics, finance, and marketing in agribusiness. I enjoy the challenge of analyzing the symptoms, identifying what is wrong, and finding the solution. My aspiration is to start a business, preferably in the food industry. Specifically, regarding my business concept, I see my business opportunity as a challenge to understand the concept of starting a business and finding the solution to perfect a business idea. If I were to start it, it would play a major role in my life since it will require my full devoted attention.
What am I offering to customers: convenience and efficiency when it comes to medicine and prescriptions. A mobile pharmacy will allow customers to order their medicine online. They must fill out the required information and a delivery driver will bring their medicine or prescription right to their door.
Who are you offering it to: Mobile pharmacy will be targeted to middle and high-income baby boomers who are 70 or older and are incapable of driving to the pharmacy. Also, the potential customer could be anyone who seeks convenience.  
Why do they care: Customers will pay for convenience, just like a pizza or grocery delivery. As Baby Boomers get older, it will be difficult for them to go to different places, especially if they are driving. The mobile pharmacy can offer both convenience and efficiency.
What are your core competencies: Currently, there are not really known mobile pharmacies in the United States. What sets apart this business idea from others is that it offers convenience and efficiency.
Element fit evaluation: after evaluating my first idea napkin, I believe these elements do fit together. As I mentioned before, convenience is not new to this world. Society strive for convenience to make our lives easier and more efficient. I believe this service will provide the convenience many people are looking for, but has not yet been fulfilled.  

Feedback: Unfortunately I didn’t receive a lot of feedback but Kasey did love the fact that my service involves convenience. Therefore, I did not have to make many changes to my idea napkin since I mentioned several times how my service includes and provides convenience. 

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